Page Lifecycle mock · example data, fictional clinicFlow mapHS04 · One change: judged against the site and similar postsNewNeeds backend work← HS0226 / 52HS03 →
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Spay and neuter recovery: new timeline section No clear change

Shipped Thu 1 Oct as v35. Measured Thu 29 Oct, 28 days before vs 28 days after. A Google spam update ran Sep 24 to Oct 8, inside the window.

This post · clicks96+9% (from 88)
Rest of the site+12%−3 points vs site
6 similar posts, unchanged+4%+5 points vs similar

Weekly clicks

— this post · - - similar posts (scaled)

Shaded: spam update rollout. Dashed line: shipped Oct 1.

Verdict

No clear change

Against the rest of the site it looks slightly worse (−3 points). Against posts like it, slightly better (+5). Neither passes the ±20 point line, and an update ran in the window.

We keep the change and check again at day 56. No rollback offered.

See the diffRoll back anyway
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Why two comparisons: the whole site mixes seasons and very different posts. Similar posts are the 6 unchanged posts closest in age, position and traffic. When the two disagree, the verdict says so instead of picking one.