Page Lifecycle mock · example data, fictional clinicFlow mapCT01 · Teardown: what the top 5 do that we don'tNewNeeds backend work← PG027 / 52PG08 →
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Teardown: "how to trim dog nails" US · phone · checked Thu 5 Nov

Opened from the day-90 check. Compares our post with the top 5 on everything that might explain the gap. Word count is shown for context; it doesn't predict ranking.

AI Overview: shown, we're not citedVideo carousel: yesPeople also ask: 4 questions
#PageFormatWordsStep photosVideoSub-questionsAuthorLinking sitesLoad (LCP)Updated
1American Kennel Clubakc.orgSteps + video1,8508Yes9 / 10Vet reviewed3102.1sJul 2026
2National pet retailerguideSteps + photos1,4006Yes8 / 10Groomer642.6sMar 2026
3Vet hospital chainblogSteps + chart2,1007No10 / 10DVM261.8sSep 2026
4Pet health publisherGuide2,4004Yes8 / 10DVM413.4s2025
5Regional clinicSteps1,0506No6 / 10DVM91.7sOct 2026
11Our postSteps, text only1,6501 stockNo5 / 10DVM11.6sAug 2026

Words they use, we don't

quickstyptic powderblack nailsgrinderhow oftendewclawclipperspawtreats

Used by 3 or more of the top 5. Shown as topics to cover, not words to repeat.

How #1 and #3 are built

  1. Answer in 2 sentences
  2. What you need (with photos)
  3. Steps 1–6, a photo each
  4. Black or dark nails
  5. If you cut the quick
  6. How often, by breed
  7. Grinder vs clippers

Page design on a phone

Top 3 show the first step above the fold. Ours shows a hero image and an intro first. Clinic sites in the top 10 have a sticky "Book" button; ours has it in the footer.

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Gaps 1 to 3 are already in the video and steps proposal. Linking sites go to your tasks. The sticky button is a site-wide change for the website builder team.