Emergency vet vs urgent care: what's the difference Low click rateAI answer
Published Tue 9 Jun. Day 150 check ran today, Thu 5 Nov. Job: send emergency calls. Position held, clicks fell. A rewrite won't fix this.
Position2.4was 2.6
Impressions3,980+6%
Clicks71−38%
Click rate1.8%expected 6–8% at #2
AI OverviewNot citedshown since Wed 14 Oct
Why clicks fell
Most likely first1
An AI Overview now answers the question above the results
We fix itSince 14 Oct. It cites 3 pages: two hospital chains and Maple Street Vets. Pages cited in AI Overviews get about twice the clicks of pages left out (Seer, 2026).
2
Our answer isn't easy to quote
We fix itThe difference is spread over 3 paragraphs. Cited pages answer in one short list near the top: when to go to the ER, when urgent care is fine.
3
Hours only in an image
We fix it"Open until 11 pm" is in a banner image. AI answers can't read it.
Not the cause: rank, content gaps, indexing, page speed. All passed.
Proposal
Ready
Make the answer easy to cite
- A 5-line "Go to the ER if…" list under the title
- A small table: ER vs urgent care vs your vet
- Hours and phone as text, plus clinic schema
- Keep the rest of the post as it is
Measured Thu 3 Dec on clicks, emergency calls and whether the AI Overview cites us.
LaterReview the change
Keep these
- Title: ranks #2.4
- Cost section
- Author: Dr. Priya Shah, DVM