Refresh queue 5 posts losing traffic
Checked daily. Sorted by bookings lost per month, not clicks. Each pattern gets a different fix, and seasonal dips are left alone.
| Post | Pattern | Likely cause | Clicks / mo | Bookings / mo | Fix | |
|---|---|---|---|---|---|---|
| Emergency vet vs urgent careDay 150 | Clicks down, rank held | AI Overview since 14 Oct; not cited | −44 | −2.1 | Easy-to-cite answer, hours as text | Open |
| Kitten vaccination costsDay 140 | Rank down | Competes with "Cat vaccination schedule" | −31 | −1.2 | Already handled: waiting | Open |
| Puppy vaccine schedule and costsDay 200 | Out of date | 2025 prices; 2 competitors updated in Oct | −18 | −0.8 | Update prices and the schedule table | Review |
| Spay and neuter recoveryDay 260 | Rank down 6 → 13 | Top 3 added a day-by-day timeline | −22 | −0.4 | Gap refresh from teardown | Review |
| Flea and tick season in NCDay 300 | Seasonal | Same dip as last November | −35 | – | No action. Back in March. | Skip |
How we read the pattern
Clicks fall, impressions hold: snippet or AI answer. Rank and impressions fall: a content gap or your posts competing. Same dip last year: seasonal, leave it.
Rules
A refresh changes the content, never only the date. One change per post per 28 days. Nothing younger than 90 days is merged.
Refreshes so far
6 in 90 days: 4 worked, 1 no change, 1 measuring. Median +19 points over the rest of the site.